Design Guide

Design Guide

   Design Hypothesis:

·       Providing information about how the bilingual education program benefits ESL students with their families to connect to the ESL issues. This information can provide better understanding on what ESL students go through.

   Design Solution: 

·       This proposed solution will facilitate the empathy and understanding to non-ESL people towards the benefits to Bilingual Education and its services to ESL students. 

   The Reason Why: 

·       The objective to this informational campaign would assist in supporting a better understanding of ESL students and associated negative perception with Bilingual Education. The design will provide constructive information on Bilingual Education and its benefits to all ESL students to all ESL students and program associates. 

   Parameters:

·       Directed to Latino ESL students and their struggles.

·       Reference to the cases in San Francisco and Pittsburg for Bay Area  

Criteria:

·               Appealing and informative to ESL and non-ESL stakeholders

·               Positive and value of the program

·               Simple and Direct

Design Objectives:

•              Informative

•              Reference to problem and how it can be resolved

•              Provide where audience can find more information

•              Appealing to the eye and accessible

•              Travel size (in hand)

User/ Environment:

•              Parents

•              Students

•              Community

•              Schools: elementary to college

•              Community centers

•              Community houses

Needs it fulfills:

•   Concerns with the children of the parents

•   Students struggling in school would want the information that the campaign provides

•   For the community, everyone should know what types of programs are offered to the community.

•   For schools, concerned students and parents would be interested on how to improve their English proficiency.

Comparative Analysis

SB 1070

A.    SB 1070 is a legislative act in the U.S. state of Arizona that is the broadest and strictest anti-illegal immigration measure in decades.

B.    There was many campaigns going against the SB 1070 to give “ brown people” a chance to provide for their families (specifically in Arizona).

C.    The act makes it a state misdemeanor crime for an alien to be in Arizona without carrying registration documents required by federal law, authorizes state and local law enforcement of federal immigration laws, and cracks down on those sheltering, hiring and transporting illegal aliens.

HB 2281

•     HB 2281 prohibits schools from offering courses at any grade level that advocate ethnic solidarity, promote overthrow of the US government, or cater to specific ethnic groups—regulations which will dismantle the state's popular Mexican-American studies programs.

•     This affects the students in Arizona more than the students in the Bay Area but it is a close comparative analysis.